Marketing Optimization

Determine Optimal Marketing Triggers at the Customer Level

Successful marketing is about increasing efficiency and decreasing time to market. With Insightful’s Marketing Optimization solution you can:incorporate predictive analytics and reporting into your campaign planning process. This will allow your organization to realize a substantial return on investment through increases in qualified response rates, offer acceptance, customer retention and campaign profitability.

* Easily define segments, obtain fast counts, and create a library list using workflow tools
* Create ‘what-ifs’ scenarios to assist in campaign planning, forecasting results based on variable assumptions and costs
* Optimize multiple campaigns via multiple users, deployed via multiple channels and with the ability to support multi-step, event driven/trigger based and recurring/automated activity
* Segment for more targeted higher impact campaigns.
* Target high value prospects and customers
* Focus on metrics like profitability instead of just response
* Analyze promotion history, report and store promotion effectiveness and integrate with multi-dimensional tools

The Insightful Marketing Optimization solution provides robust and streamlined model building and deployment for non-statisticians. This capability enables organizations to develop sophisticated and highly effective marketing programs based on predictive modeling techniques without the need to hire statisticians.

Statistical analysis software