Marketing as usual is no longer an option. Prospects and customers are overwhelmed by thousands of competing messages, resulting in information overload. As a marketing professional it is your job to cut through the noise with the right offer, to the right person, with the right channel at the right time. By better targeting and segmenting prospects and customers your organization can:
* Cultivate more sales ready prospects
* Grow profitable customer relationships
* Improve customer intelligence and behavioral data
* Increase customer loyalty
* Optimize marketing campaign performance
* Maximize your marketing ROI
Insightful’s Marketing Analytics solutions put the power of predictive analytics to work for you to create more targeted, effective campaigns. Our solutions will help you to develop insight into customer lifetime value and customer preferences and affinity towards offers. Insightful solutions deliver customer behavior models and marketing optimization models for:
* Customer Acquisition
* Customer Growth
* Customer Retention
* Customer Win-Back
* Marketing Optimization
Whether you are looking to increase your sales pipeline with more qualified leads, grow customer lifetime value or increase the retention rate of high value customers, Insightful’s Marketing Analytics solutions will deliver the results that you need to ensure your organization's success.
Statistical analysis software
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