Bring Your Best Customers Back
When good customers go away, you work to get them back. With predictive analytics you can make your marketing dollar work smarter so reactivating customers is a profitable activity, adding to your bottom line with the first new purchase. With Insightful’s Customer Reactivation solution you can:
* Calculate new potential Lifetime Value (LTV) of candidates
* Target high value lost customers
* Model focused campaigns for the highest return
With your historical data matched to present day conditions Insightful’s solution will refine your marketing efforts. Analysis and modeling will help you to target likely candidates for win-back and create compelling offers.
Statistical analysis software
Thursday, August 28, 2008
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