Thursday, August 28, 2008

Customer Retention

Recognize Churn Triggers and Implement Programs to Retain Your Best Customers

You, as a marketing professional, know it costs more to acquire a new customer than to keep one. You also know that keeping customers happy and profitable can be hard to do. You need to identify and anticipate the triggers that are signaling you a customer is about to leave or become inactive. With Insightful’s Customer Retention solution you can:

* Predict which customers have the highest propensity to churn
* Identify and understand behaviors that lead to churn
* Increase customer loyalty
* Retain high value customers

Our Customer Retention solution can help you work proactively to keep your most desirable customers, and keep them satisfied. Ultimately, you will notice substantial decrease in customer churn rates, while increasing profitability and loyalty.

Statistical analysis software

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