Insightful Corporation Announces 2007 Impact Award Winners

ImClone Systems, Macronix, Time/Warner Retail Sales & Marketing and Zurich Financial Services Honored For Driving Business Benefits and Delivering Competitive Advantage

SEATTLE - October 22, 2007 -

Insightful Corporation (NASDAQ: IFUL), a leading provider of predictive analytics and reporting solutions, announced today that ImClone Systems, Macronix, Time/Warner Retail Sales & Marketing and Zurich Financial Services were awarded with the 2007 Insightful Impact Award at the company’s annual user conference. All four award-winning companies have deployed Insightful’s predictive analytics and reporting solutions, leading to significant impact on their growth and/or profitability.

“This year’s winners have delivered innovative solutions to important issues facing their businesses,” said Jeff Coombs, president and chief executive officer of Insightful. “We are pleased and proud that Insightful’s predictive analytics and reporting solutions have been used to develop substantial cost efficiencies and competitive advantage for our customers.”

Following is a brief description of the award winning applications:

* ImClone Systems, a fully integrated biopharmaceutical company, has deployed S-PLUS® Enterprise Server to create an intuitive system that tracks all of its production metrics, thereby enabling the company to produce products more quickly and efficiently.
* Macronix, a Taiwanese integrated device manufacturer, is providing engineering and business data analysis on demand across its entire production pipeline by implementing Insightful’s S-PLUS Enterprise Server along with customer-developed JavaÒ applications.
* Time/Warner Retail Sales & Marketing, the largest publisher-owned magazine retail marketer and distribution services company in the US, has improved production and distribution profitability as well as created a whole new data business by deploying Insightful’s S-PLUS Enterprise Server as its predictive analytics and reporting solution.
* Zurich Financial Services, an insurance-based financial services provider, utilized S-PLUS Enterprise Server to enable systems from all over the world to share data, models and results within its Risk Modeling Platform.

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